2011 New York Toy Fair Mega Blocks Hello Kitty

Hello Kitty is now available in the world of Mega Bloks. This new series of construction
toys brings the supercute world of Hello Kitty to life by offering girls aged four and up an
engaging and fun building experience that will inspire their imagination and creativity.
The line offers a new category of fun collectibles with the possibility for fans to create and
decorate their very own Hello Kitty world.

Hello Kitty Mega Bloks will be available in the U.S., Canada and Mexico starting now
(Spring 2011).

Hello Kitty Create & Decorate House
Create and decorate a beautiful home just for Hello
Kitty! With many different rooms that you and your
child can design yourselves, you can create Hello
Kitty’s very own multi-level dream house! Hello Kitty’s
Big House comes with lots of choices for furniture,
carpets and even flowers to keep her house looking as
lovely as ever. Easy to rebuild and redecorate, Hello
Kitty can have a new home every day! This set
features a buildable two-level home for Hello Kitty
and Mimi, over 65 pieces to create and decorate Hello
Kitty’s home, and cute stickers to further customize
every room in the house!
Age: 4+
SRP: $29.99
Available: Now (Spring 2011)

Hello Kitty Flower Shop
Help your child to create a beautiful flower-filled neighborhood with the
Hello Kitty Flower Shop! Hello Kitty loves pretty flowers and wants to
decorate her whole neighborhood with them! Create her Flower Shop,
decorate it how you want, hold flower shop shows and give flowers as
presents to Hello Kitty’s friends! Build the Flower Shop with two levels,
or separate them and create two smaller boutiques! The Hello Kitty
Flower shop also includes an outdoor garden to make sure Hello Kitty is showing off her
most beautiful flowers in town! This set includes a Hello Kitty figurine and her friend Fifi,
a builable flower shop with 68 pieces, outdoor garden pieces to show off the flowers to the
rest of the Hello Kitty neighborhood and more.
Age: 4+
SRP: $19.99
Available: Now (Spring 2011)

Hello Kitty Sweets Store
Help your child and Hello Kitty build a sweet little shop with the
Hello Kitty Candy Shop playset. Your child can set up Hello Kitty’s
store full of tasty treats or take her Candy Shop cart around the
block and sell her yummy candies in the sun! Hello Kitty can even
prepare her candy cart for a tea party with her friends, as it can
instantly transform into a cute outdoor tea party! This set features a
collectible Hello Kitty figurine, special Hello Kitty Candy Shop sweets
cart with tasty treats, umbrella to keep Hello Kitty cool in the hot summer sun and more.
Age: 4+
SRP: $9.99
Available: Now (Spring 2011)

Hello Kitty School
Take Hello Kitty to school on her tricycle and prepare for a fun day of
learning with the Hello Kitty Schoolhouse playset. The Schoolhouse
playset includes notebook blocks, a learning board and other supplies
for Hello Kitty that will help her be at the top of her class! With pretty
stickers and lots more that will make learning interesting and fun for
everyone, The Hello Kitty School House will give your child hours of
cute school time delight! The set features a Hello Kitty School House,
collectible Hello Kitty figurine, Hello Kitty blackboard blocks with
letters and pictures, Hello Kitty’s tricycle, so she can get to school on time and more
Age: 4+
SRP: $9.99
Available: Now (Spring 2011)

Hello Kitty Build & Play Garden Asst.
Hello Kitty spends beautiful days outdoors with her friends either swinging on
her swing or enjoying a nice picnic with yummy food. Create a fun garden
experience by using cute Hello Kitty play accessories! There are two playsets
to collect and connect: playground (10 pieces) and picnic (15
pieces)! Each includes a unique Hello Kitty figure for collectability.
Age: 4+
SRP: $5.99
Available: Now (Spring 2011)

Hello Kitty Collectibles
Hello Kitty enjoys wearing different outfits
for special occasions. With the Hello Kitty Collectibles assortment,
you can collect all four Hello Kitty figures in various themes: Happy
Birthday, Pastry Chef, Rainy Day and Sailor. Each 7-piece Hello Kitty
set comes with a diorama that can be stacked up to display your
entire collection.
Age: 4+
SRP: $3.99
Available: Now (Spring 2011)

Hello Kitty Blind Packs
Collect a Hello Kitty for every occasion! Hello Kitty brings a new
adventure to you with every costume she wears. With the Hello
Kitty Blind Pack, you will get a new Hello Kitty figurine, no one will
know which one until it’s opened! Surprise your child with a new
Hello Kitty figurine so they can create new adventures together! Hello Kitty
comes in several outfits, from outdoors and sports to parties and indoor fun!
Collect them all, each pack has a new Hello Kitty in it!
Age: 4+
SRP: $2.49
Available: Now (Spring 2011)